Between Doing SEO and Facebook Ads, which is better for your business?
Depends what is your objective. E.g if you run your resort, your goal should be to get the property listed on every single travel website and directory you can think of, and start focusing on reviews. Both seo can help you to retain your brand citation while Facebook can give you brand awareness in a quick time. SEO is the long play, can’t beat the quality. Paid Social/Search is the lead gen/ branding quick play, AB testing, extend your audience, […]
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How to Use HARO to get Backlinks
Although there are a lot of requests in the emails you get from HARO but don’t submit answers to the ones that are going to be published in high DA, famous sites. It sounds counterintuitive but a reporter writing for Forbes will receive 50 answers in 2 days. So you have lower chances of being selected. Answer to sites that have a lower DA or requests that are anonymously. You will have higher chances of getting a link. Always answer the […]
Read MoreHow to Get Backlinks from Major News sources
Recently, I did a research in the market of a client and wrote a press release about it with a backlink to the website, to a page about the research of course. Got about a 150 articles and backlinks on newssites (regional and nationwide). Even an item on the morning news and some regional radio shows. Just make sure it has a lot of news value, and do it during the summer time, when there’s not a lot going on. […]
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How to Unseat a Market Leader in Your Industry
Most big businesses don’t name their competition in their messages, neither do they compare themselves. But a small business can ditch out a blog post comparing two heavy weights in the industry could be tactical. It is difficult for the leading company to attack the small business publicly without seeming weak. Even acknowledging the small-guy can legitimize them as a potential threat in the eyes industry-watchers. There are instances where a small business gets a lot of press and legit […]
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I Am TOA Ad Campaign
The I Am TOA Ad campaign is an advertising campaign powered by TOA Marketing The I Am TOA features individuals on a Social Media spot and a print ad championing a riff on the TOA slogan: “Think TOA, Think Marketing.” coupled with other catchptases like; “I am TOA, I power Africa”.
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WELCOME TO POWTOON! We send all kinds of awesome tips & tricks, announcements, and exclusive deals,but you’ll only hear from us if you really want to. Can we count you in? Yes! Count me in 🙂 No thanks. Ignorance is bliss
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How To Develop A Marketing Strategy
Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define your vision, mission and business goals, and outlines the steps you need to take to achieve these goals. Your marketing strategy affects the way you run your entire business, so it should be planned and developed in consultation with your team. It is a wide-reaching and comprehensive strategic planning tool that: describes your business and its products and services explains the position and role […]
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10 Important Rules For Small Businesses
Most of the challenges in starting a business relate back to doing the little things right. Like any good coach has said at some point: The fundamentals get you to the top. If you are thinking of starting a small business, make sure you follow these ten important rules for small businesses: 1. You need to manage your cash. The number one reason small businesses go bankrupt is lack of cash, not lack of profits. You need to do good […]
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Inexpensive Marketing Strategies For Your Small Business
When budgets are tight, marketing might be the first expense you look to cut. Let me stop you right there.. While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools. But with so many digital tools available, how do you know where to start? Email marketing is the tried and true digital marketing channel with an average return of $38 for every $1 spent. Email and social media […]
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Stages of Product Development Your Business Should Undergo
New Product development is a journey. It’s the road which leads to the actual product and then the actual product to the market. Every product goes through a number of stages before being introduced in the market. Idea Generation The first stage of the New Product Development is the idea generation. Ideas come from everywhere, can be of any form, and can be numerous. This stage involves creating a large pool of ideas from various sources, which include Internal sources […]
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