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Marketing Technology Tools That Your Business Needs

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” Indeed, according to my research into 351 mid-market B2B companies, except for companies in software, the adoption rate of marketing technology is very …

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How to Unseat a Market Leader in Your Industry

Most big businesses don’t name their competition in their messages, neither do they compare themselves. But a small business can ditch out a blog post comparing two heavy weights in the industry could be tactical. It is difficult for the leading company to attack the small business publicly without seeming weak. Even acknowledging the small-guy …

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I Am TOA Ad Campaign

The I Am TOA Ad campaign is an advertising campaign powered by TOA Marketing The I Am TOA features individuals on a Social Media spot and a print ad championing a riff on the TOA slogan: “Think TOA, Think Marketing.” coupled with other catchptases like; “I am TOA, I power Africa”. 

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How To Develop A Marketing Strategy

Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define your vision, mission and business goals, and outlines the steps you need to take to achieve these goals. Your marketing strategy affects the way you run your entire business, so it should be planned and developed in consultation with …

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10 Important Rules For Small Businesses

Most of the challenges in starting a business relate back to doing the little things right. Like any good coach has said at some point: The fundamentals get you to the top. If you are thinking of starting a small business, make sure you follow these ten important rules for small businesses: 1. You need …

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How Small Businesses Can Improve Their Marketing

If your marketing strategies for small business never change, they can go stale. Your competitors will find better ways to market, and your customers will get tired of you. You must follow marketing trends to stay fresh with your customers. While your basic marketing plan might work for your business, there are things you can …

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