DIY: HERE ARE REASONS WHY YOU ARE NOT RECORDING ENOUGH SALES ONLINE
DIY: HERE ARE REASONS WHY YOU ARE NOT RECORDING ENOUGH SALES ONLINE. Your brand or business exists to sell something, it could be goods or professional services, but without sales, your business would certainly die. That’s why it’s always important to find out the real reasons why customers are not patronizing your products or services.
I met this young lady online, and she complained bitterly that she doesn’t have customers and not happy with the number of sales she was making at that time.
We started by making it clear that people want to buy. People always want to buy. People always buy. When I put a product online for sale and make poor sales, I definitely won’t say people don’t want to buy, I’ll rather say I haven’t discovered how to sell this product. Because people always want to BUY.
Now, I am going to explain keys to some good sales online, and also reasons why you are not making enough sales online.
- First Key to Good Sales
Don’t just sell because you want to. Study the people and know what they want cos a hungry market will devour your products within hours. For example, if you sell watches during rainy seasons and I sell sweaters, who will make more sales?
I certainly will because of the power of need. So make proper research to have detailed understanding of the market before resolving to sell.
- Second Key to Sales
People buy emotions and justify it with logic. Let that sink! People don’t buy good goods. People buy emotions. Do you have any story attached to your product? Can you make a soul connect?
Let’s say this. Why do people buy apple and Samsung products? It’s not just because they’re good, and they are. People buy these products because it appeals to their emotions, it helps them feel noticed and stay classy.
They spend so much money on what can give you same value because they want to feel they belong.
If I sell wristwatches and I could get a picture of that exact same wristwatch on Cardi B’s wrist, I can finish that product in one week
- Third Key to Sales
If you sell fire extinguishers, show people the fire. Remember the Pain? Yes! Show them the effect of fire then proceeded a solution then make a comparison. How much can be lost with fire and how much can be saved by just a can of this fire extinguisher.
There are the top keys to recording high sales online. If you stick to this keys, you are on a journey to record your best sales in this year!
So, let me quickly explain reasons why you are not making enough sales online.
- Mistake number 1
Focusing on the features of a product instead of the benefits of the product.
People basically buy things because of the benefits they will derive from it. People buy benefits, not features. If I am thirsty on a sunny day, I will buy water not because I like the bottle but because it has to quench my thirst.
So, the first mistake most people make is that they focus so much on the features of what they are selling that they forget to show the benefits of the product.
What will attract people to buy is the benefits first before the features.
A feature is what it is
A benefit is what it does
Benefits like, saves time, saves money, makes you healthier, reduces stress, etc.
I’m not saying you should totally ignore the features of the product, No. You have to put them too BUT, don’t focus on them.
- Mistake number 2
Focusing on yourself instead of the customer. Everybody is looking for a way to get more money, not dish out anyhow… So, never make your marketing about you but about the person buying.
Don’t get carried away with the use of I, I, I, I… I am this, I do this, I used to do this… No!
There is a place for establishing writer’s credibility but you just have to do it once and get out of the way
Let it be about the customer. Use the magic word you as much as you can. This is what you stand to gain, this is what you will benefit, this how you can save more cash……Let it be about the person.
- Mistake Number 3
Not building enough credibility and trust. Do you know that people really want to buy from those/brands they trust and respect? Coke is number one because they have built a brand that is consistent and people trust them.
Coke in Onitsha tastes the same as coke in Trans Amadi.
One of the hardest things to part ways with is money, especially online. That is why you have to build writer’s credibility especially if they have never heard about you before
So, you must answer the question, “why should people buy from me?”
Every day we sell!
I hope you have gained value? If yes, I look forward to your comments and also to how this article in turn improve your sales online.
I am Lolade, you can connect with me here.