Value In Marketing

Value….the word itself is said so often among marketers it almost seems meaningless after a while. But it’s not!

Giving value is critical if you want:

people to buy your stuff,

people to collaborate with you,

influencers to promote you,

and much more!

The tricky thing about value I’ve found, though, is that it highly depends on who you’re trying to give it to.

The tricky thing about value I’ve found, though, is that it highly depends on who you’re trying to give it to.

Asking someone to share their message on your podcast might be valuable to one person, but it’d be a “time suck” for someone else.

For each hour of the day, I share 24 customer experience-centric ways to “give value”: to clients, peers and others. Now you just have to decide who gets what!

1. Ask someone if they’d like to be a guest on your podcast (where they can give away a lead magnet or promote something).

2. Ask someone if they want to be interviewed for your YouTube channel (where they can give away a lead magnet or promote something).

3. Ask someone if they want to share a message in your FB group via a FB live (where they can give away a lead magnet or promote something).

4. Buy a significant number of copies of someone’s book (or free+shipping offer) and distribute them to your audience.

5. Become someone’s best case study. Buy their product, actually follow what they said to do, get results, reach out.

6. Offer to do a video testimonial at minimum or suggest other ways that you can offer help: give them your numbers for a thorough PDF case study, for example.

7. Send someone a thoughtful gift.

8. Answer questions in someone’s FB group. Post original content there. Make the burden of running their group less. Report spam posts when you see them.

9. Give more time and support to your paying students, even if it’s not included in their course price. Get on a call. Answer their FB messages. Go the extra mile.

10. Bring attention to someone’s work in a group where it’ll get more eyeballs on it. DON’T copy/paste it. Post their blog link or something. Praise them.

11. Comment on a really great FB post of theirs using their actual name (or tag them) so they can copy/paste it to use it for a testimonial screenshot.

12. Be a connector. Introduce someone to another person in your network that you know will add value to both parties’ lives/businesses. In your introduction email, be specific about how you thought they could work together. “Hey Tunde, I thought Chidinma would be a great guest for your show.”

13. Promote someone’s thing to your audience, especially during a launch of theirs. Don’t inquire about an affiliate program unless they bring it up.

14. Inform someone when their funnel is broken. When their timers aren’t working. When you find a spelling mistake in their work.

15. Refer a potential client to someone you personally can’t assist.

16. Write a blog post, and backlink to someone’s website to increase their domain authority.

17. Forward someone a relevant article, book, template (that isn’t yours!) that you think they would find useful given where they are at in business/life right now.

18. Sponsor their event. Inquire about sponsorship opportunities, even if they didn’t ask.

19. Volunteer with them for an organization they care about. Donate to their organization of choice in their name.

20. Dedicate something to them. If you lived in the same town, you might dedicate a park bench to them with a little gold plaque. In the online world, you might have to get more creative.

21. Sponsor their attendance at an industry-relevant event, or ask if they want to be your guest.

22. Instead of just 1-to-1 connections, be a facilitator of connections in your community at a wider level. “Hey all, I know many of us are traveling next month to this conference. I started a spreadsheet so we can see who still needs help with transportation. Let’s get some Uber’s together!”

23. Go above and beyond to make a customer feel taken care of after a refund. Send them an extra gift they weren’t expecting. And really see to it that the original error was corrected, even if you think it wasn’t a big deal.

24. Give compliments that are solely related to a person’s work excellence. Don’t comment on their appearance on stage at an event, but send them a message to say how they rocked that presentation that you know they were working so hard on! It seems small, but these things really go a long way.

I am Ore Afolayan. I think I have spoken.

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