Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day?

There are a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate more awareness. But odds are, you probably don’t acknowledge these days until you see your favorite brand posting about it.

These social media “holidays” are a fun way to connect with new and existing followers who share an affinity for a specific food, fictional character, or pet.

While we don’t suggest sharing content on social media and then adding an irrelevant holiday hashtag to it, these holidays can be a chance to promote your brand in a relevant way. Not doing so could cause you to miss valuable opportunities where your brand can join the conversations taking place among members of your target audience.

To help you plan for trending holidays, we created a list that you can bookmark, as well as a downloadable calendar so you can receive automatic reminders.

Downloadable Holiday Calendar

To help you keep track of all these unique holidays, here’s a Social Media Holiday Google Calendar.

Aside from 2022 holidays, we’ve also set dates on the calendar to repeat annually — either on the exact date they occur or the weekday they occur within the month.

Want to finish out your 2022 calendar with some upcoming holiday posts? Tap the + symbol in the lower right-hand corner of the calendar below to add it to your own Google calendar.

Use the Above Template to Plan Out Your Social Media Holiday Posts

National & Global Holiday Calendar: 2022

The list isn’t exhaustive (there are a lot of food-specific holidays out there), and these dates and hashtags may still be subject to change. But this is a great starting point for social media marketers who want to learn more about what’s trending and how they can plan their content in a way that will be fun and engaging on social platforms.

January 2022 Social Media Holidays
February 2022 Social Media Holidays
March 2022 Social Media Holidays
April 2022 Social Media Holidays
May 2022 Social Media Holidays
June 2022 Social Media Holidays
July 2022 Social Media Holidays
August 2022 Social Media Holidays
September 2022 Social Media Holidays
October 2022 Social Media Holidays
November 2022 Social Media Holidays
December 2022 Social Media Holidays

January 2022 Social Media Holidays

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January 1: New Year’s Day #NewYearsDay

January 2: Science Fiction Day #ScienceFictionDay

January 4: National Trivia Day #NationalTriviaDay

January 5: National Bird Day #NationalBirdDay

January 11: Human Trafficking Awareness Day #HumanTraffickingDay

January 10: Clean Off Your Desk Day (Second Monday of January) #CleanOffYourDeskDay

January 13: National Sticker Day #NationalStickerDay

January 15: National Hat Day #NationalHatDay

January 17: Martin Luther King, Jr. Day (Third Monday of January) #MLKDay

January 20: Cheese Lovers Day #CheeseLoversDay

January 20: Get to Know Your Customers Day (Third Thursday of January) #GetToKnowYourCustomersDay

January 21: National Hugging Day #NationalHuggingDay

January 24: National Compliment Day #NationalComplimentDay

January 24: Community Manager Appreciation Day (Every 4th Monday of January) #CMAD

January 25: Opposite Day #OppositeDay

January 28: Data Privacy Day #PrivacyAware

February 2022 Social Media Holidays

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February 1 – 28: Black History Month

February 1: Chinese New Year (Varies Each Year) #ChineseNewYear

February 2: Groundhog Day #GroundhogDay

February 2: World Wetlands Day #WorldWetlandsDay

February 4: World Cancer Day #WorldCancerDay

February 5: National Weatherperson’s Day #NationalWeatherpersonsDay

February 7: National Send a Card to a Friend Day #SendACardToAFriendDay

February 8: National Boy Scouts Day #BoyScoutsDay

February 8: Safer Internet Day (Second Tuesday of February) #SID2022

February 9: National Pizza Day #NationalPizzaDay

February 11: Inventors Day #InventorsDay

February 13: World Radio Day #WorldRadioDay

February 13: Super Bowl LV (Varies each year based on the U.S. Football season) #SBLV #SuperBowlSunday #SuperBowl

February 14: Valentine’s Day #ValentinesDay

February 17: Random Acts of Kindness Day #RandomActsOfKindnessDay

February 18: National Battery Day #NationalBatteryDay

February 20: World Day of Social Justice #SocialJusticeDay

February 20: Love Your Pet Day #LoveYourPetDay

February 21: International Mother Language Day #IMLD

February 21: Presidents Day (Third Monday of February) #PresidentsDay

March 2022 Social Media Holidays

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March 1: Mardi Gras (Varies Each Year) #MardiGras

March 2: National Read Across America Day #ReadAcrossAmerica & #DrSeuss

March 3: World Wildlife Day #WorldWildlifeDay

March 4: National Grammar Day #NationalGrammarDay

March 4: National Employee Appreciation Day (First Friday of March) #EmployeeAppreciationDay

March 4: National Day of Unplugging (First Friday of March) #NationalDayOfUnplugging

March 6: National Dentist’s Day #DentistsDay

March 7: National Be Heard Day #NationalBeHeardDay

March 7: National Cereal Day #NationalCerealDay

March 8: International Women’s Day #BeBoldForChange

March 8: National Proofreading Day #NationalProofreadingDay

March 10: National Pack Your Lunch Day #NationalPackYourLunchDay

March 10: National Women and Girls HIV/AIDS Awareness Day #NWGHAAD

March 10: Popcorn Lover’s Day (Second Thursday of March)  #PopcornLoversDay

March 11: National Worship of Tools Day #WorshipOfToolsDay

March 12: National Girl Scout Day #GirlScoutDay

March 14: Potato Chip Day #NationalPotatoChipDay

March 14: Pi Day #PiDay (To go the extra mile, post this at 1:59, as Pi equals 3.14159…)

March 13: Daylight Savings (Second Sunday of March) #DaylightSavings

March 14: National Napping Day (the day after Daylight Savings) #NationalNappingDay

March 15: World Consumer Rights Day #WorldConsumerRightsDay

March 15: Equal Pay Day (Varies Each Year) #EqualPayDay

March 16: National Freedom of Information Day #FreedomOfInformationDay

March 17: St. Patrick’s Day #StPatricksDay

March 18: Awkward Moments Day #NationalAwkwardMomentsDay

March 18: World Sleep Day (the Friday before Spring Vernal Equinox) #WorldSleepDay

March 19: National Let’s Laugh Day #NationalLetsLaughDay

March 20: International Day of Happiness #InternationalDayofHappiness

March 20: World Storytelling Day #WorldStorytellingDay

March 20: First Day of Spring #FirstDayofSpring

March 21: International Day for the Elimination of Racial Discrimination #RacialDiscriminationDay

March 21: World Poetry Day #WorldPoetryDay

March 22: World Water Day #WorldWaterDay

March 22: American Diabetes Association Alert Day (Fourth Tuesday of March) #AmericanDiabetesAssociationAlertDay

March 23: National Puppy Day #NationalPuppyDay

March 25: Tolkien Reading Day #TolkienReadingDay

March 26: National Spinach Day #NationalSpinachDay

March 26: Purple Day #PurpleDay

March 26: Earth Hour Day (Last Saturday of March) #EarthHour

March 30: Doctor’s Day #NationalDoctorsDay

March 30: National Take a Walk in the Park Day #NationalWalkInTheParkDay

March 31: World Backup Day #WorldBackupDay

March 31: Transgender Day of Visibility #TDOV

April 2022 Social Media Holidays

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April 1 – 30: National Stress Awareness Month

April 1: April Fools Day #AprilFools

April 2: World Autism Awareness Day #WAAD

April 3: Find a Rainbow Day #FindARainbowDay

April 4: Hug a Newsperson Day #HugANewsperson

April 6: National Walking Day #NationalWalkingDay

April 7: World Health Day #LetsTalk

April 10: National Siblings Day #NationalSiblingsDay

April 10: Encourage a Young Writer Day #EncourageAYoungWriterDay

April 11: National Pet Day #NationalPetDay

April 12: International Day of Human Space Flight #InternationalDayOfHumanSpaceFlight

April 15: National Tax Day #TaxDay

April 16: National Wear Your Pajamas to Work Day #PJDay

April 17: Haiku Poetry Day #HaikuPoetryDay

April 18: National Columnists’ Day #NationalColumnistDay

April 20: National Look-Alike Day #NationalLookAlikeDay

April 21: National High-Five Day (Third Thursday of April) #NH5D

April 21: National Administrative Professionals Day #AdministrativeProfessionalsDay

April 21: Get to Know Your Customers Day (Third Thursday of April) #GetToKnowYourCustomersDay

April 22: Earth Day #EarthDay2022

April 23: National Picnic Day #NationalPicnicDay

April 23: World Book Day #WorldBookDay

April 25: National Telephone Day #NationalTelephoneDay

April 25: World Malaria Day #EndMalariaForGood

April 27: Denim Day (Last Wednesday in April) #DenimDay

April 28: National Take Our Daughters and Sons to Work Day (Fourth Thursday in April) #COUNTONME

April 29: Arbor Day (Last Friday in April. May vary by state) #ArborDay

April 29: International Dance Day #InternationalDanceDay

April 30: National Honesty Day #NationalHonestyDay

April 30: National Adopt a Shelter Pet Day #AdoptAShelterPetDay

April 30: International Jazz Day #JazzDay

May 2022 Social Media Holidays

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May 1: May Day #MayDay

May 1: International Workers Day #IntWorkersDay

May 3: World Press Freedom Day #WPFD2022 #PressFreedom

May 3: World Asthma Day (First Tuesday of May) #WorldAsthmaDay

May 3: National Teacher Appreciation Day (first Tuesday of the first full week of May) #ThankATeacher

May 4: Star Wars Day #StarWarsDay & #Maythe4thBeWithYou

May 4: International Firefighters Day #InternationalFirefightersDay

May 5: Cinco de Mayo #CincoDeMayo

May 5: World Password Day (First Thursday of May) #WorldPasswordDay

May 6: National Nurses Day #NursesDay

May 6: Space Day (First Friday of May) #SpaceDay

May 8: Mother’s Day (Second Sunday of May) #MothersDay

May 9: Europe Day #EuropeDay

May 11: National Receptionist Day (Second Wednesday of May) #NationalReceptionistDay

May 12: National Limerick Day #NationalLimerickDay

May 15: International Day of Families #FamilyDay

May 16: Love a Tree Day #LoveATreeDay

May 17: International Day Against Homophobia and Transphobia #IDAHOT2022

May 20: National Bike to Work Day (Third Friday of May) #BTWD

May 20: Endangered Species Day (Third Friday of May) #EndangeredSpeciesDay

May 21: National Memo Day #NationalMemoDay

May 24: National Scavenger Hunt Day #NationalScavengerHuntDay

May 26: National Red Nose Day (Last Thursday of May) #RedNoseDay

May 27: Heat Awareness Day (Last Friday of May) #NoFryDay

May 28: Hamburger Day #NationalHamburgerDay

May 29: Paperclip Day #PaperclipDay

May 30: Memorial Day (Last Monday of May) #MemorialDay #MDW

May 31: World No-Tobacco Day #NoTobacco

June 2022 Social Media Holidays

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June 1: Global Day of Parents #GlobalDayOfParents

June 3: National Donut Day (First Friday of June) #NationalDonutDay

June 5: World Environment Day #WorldEnvironmentDay

June 5: National Cancer Survivors Day  (First Sunday of June)#NCSD2022

June 6: Higher Education Day #HigherEducationDay

June 8: World Oceans Day #WorldOceansDay

June 8: Best Friends Day #BestFriendsDay

June 12: International Children’s Day (Second Sunday of June) #ChildrensDay

June 14: World Blood Donor Day #GiveBlood

June 14: National Flag Day #FlagDay

June 19: Juneteenth (Freedom Day) #Juneteenth

June 19: Father’s Day (Third Sunday of June) #FathersDay

June 20: World Refugee Day #WithRefugees

June 21: First Day of Summer (Varies between June 20-22 each year) #FirstDayofSummer

June 21: National Selfie Day #NationalSelfieDay

June 21: World Music Day #WorldMusicDay

June 21: International Yoga Day #InternationalYogaDay

June 24: Take Your Dog to Work Day (First Friday after Juneteenth) #TakeYourDogToWorkDay

June 27: National Sunglasses Day #NationalSunglassesDay

June 30: Social Media Day #SMDay

June 30: National Handshake Day (Last Thursday of June) #HandshakeDay

July 2022 Social Media Holidays

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July 1: National Postal Worker Day #NationalPostalWorkerDay

July 2: World UFO Day #WorldUFODay

July 4: Independence Day (United States)

July 7: World Chocolate Day #WorldChocolateDay

July 8: National Video Games Day #NationalVideoGamesDay

July 11: Cheer Up the Lonely Day #CheerUpTheLonelyDay

July 12: Malala Day #MalalaDay

July 15: Give Something Away Day #GiveSomethingAwayDay

July 17: World Emoji Day #WorldEmojiDay

July 18: Nelson Mandela International Day #MandelaDay

July 21: Get to Know Your Customers Day (Third Thursday of July) #GetToKnowYourCustomersDay

July 29: Talk in an Elevator Day (Last Friday of July) #TalkInAnElevatorDay

July 30: International Day of Friendship #DayOfFriendship

August 2022 Social Media Holidays

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August 1: Respect for Parents Day #RespectForParentsDay

August 2: National Coloring Book Day #NationalColoringBookDay

August 8: International Cat Day #InternationalCatDay

August 9: National Book Lovers Day #NationalBookLoversDay

August 10: National Lazy Day #LazyDay

August 11: National Sons and Daughters Day #SonsAndDaughtersDay

August 12: International Youth Day #YouthDay

August 12: World Elephant Day #WorldElephantDay

August 13: International Lefthanders Day #LefthandersDay

August 15: National Relaxation Day #NationalRelaxationDay

August 16: National Tell a Joke Day #NationalTellAJokeDay

August 19: World Photo Day #WorldPhotoDay

August 19: World Humanitarian Day #WorldHumanitarianDay

August 20: National Lemonade Day #NationalLemonadeDay

August 26: National Dog Day #NationalDogDay

August 26: National Women’s Equality Day #WomensEqualityDay

September 2022 Social Media Holidays

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September 4: National Wildlife Day #NationalWildlifeDay

September 5: International Day of Charity #CharityDay

September 5: Labor Day (First Monday of September) #LaborDay

September 6: Read a Book Day #ReadABookDay

September 8: International Literacy Day #LiteracyDay

September 9: Stand Up To Cancer Day (Second Friday of September) #KissCancerGoodbye

September 11: National Day of Service and Remembrance #911Day

September 11: National Grandparents Day (First Sunday of September after Labor Day)  #NationalGrandparentsDay

September 12: National Day of Encouragement #DayOfEncouragement

September 15 – October 15: Hispanic Heritage Month #hispanicheritagemonth

September 18: Civic Day of Hacking (Exact date sometimes varies by year) #HackForChange

September 19: Talk Like a Pirate Day #TalkLikeAPirateDay

September 21: International Day of Peace #PeaceDay

September 21: Miniature Golf Day #MiniGolfDay

September 22: Car-Free Day #CarFreeDay

September 22: Hobbit Day #HobbitDay

September 22: First Day of Fall (Varies between September 22-23 each year) #FirstDayofFall

September 26: National Pancake Day #NationalPancakeDay

September 26: European Day of Languages #EDL2022

September 27: World Tourism Day #WTD2022

September 28: World Rabies Day #WorldRabiesDay

September 28: National Good Neighbor Day #GoodNeighborDay

September 28: National Women’s Health and Fitness Day (Last Wednesday of September) #FitnessDay

September 30: International Podcast Day #InternationalPodcastDay

October 2022 Social Media Holidays

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October 1: International Day of Older Persons #UNDOP

October 1: International Coffee Day #InternationalCoffeeDay

October 1: World Vegetarian Day #WorldVegetarianDay

October 2: International Day of Nonviolence #InternationalDayOfNonviolence

October 3: National Techies Day #TechiesDay

October 3: World Habitat Day (First Monday of October) #WorldHabitatDay

October 4: World Animal Day #WorldAnimalDay

October 4: National Taco Day #NationalTacoDay

October 5: World Teachers Day #WorldTeachersDay

October 7: World Smile Day (First Friday of October) #WorldSmileDay

October 10: World Mental Health Day #WorldMentalHeathDay

October 11: International Day of the Girl #DayOfTheGirl

October 13: World Sight Day (Second Thursday of October) #WorldSightDay

October 14: National Dessert Day #DessertDay

October 15: Global Handwashing Day #GlobalHandwashingDay

October 16: World Food Day #FoodDay

October 16: Bosses Day #BossesDay

October 17: International Day for the Eradication of Poverty #EndPoverty

October 20: World Statistics Day (Held every 5 years; it will next be celebrated in 2025) #StatisticsDay

October 21: Reptile Awareness Day #ReptileAwarenessDay

October 20: Get to Know Your Customers Day (Third Thursday of October) #GetToKnowYourCustomersDay

October 24: United Nations Day #UNDay

October 25: Greasy Foods Day #GreasyFoodsDay

October 30: National Publicist Day #NationalPublicistDay

October 30: Checklist Day #ChecklistDay

October 31: Halloween #Halloween

November 2022 Social Media Holidays

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November 1-30: National Novel Writing Month #NaNoWriMo

November 1: National Authors Day #NationalAuthorsDay

November 1: World Vegan Day #WorldVeganDay

November 1: National Cook For Your Pets Day #CookForYourPetsDay

November 2: National Stress Awareness Day (First Wednesday of November) #StressAwarenessDay

November 3: National Sandwich Day #NationalSandwichDay

November 4: National Candy Day #NationalCandyDay

November 6: Daylight Saving Time Ends (First Sunday of November) #DaylightSavings

November 8: National Cappuccino Day #CappuccinoDay

November 8: Science, Technology, Engineering, and Medicine (STEM) Day #STEMDay

November 11: Veterans Day #VeteransDay

November 13: World Kindness Day #WKD

November 14: World Diabetes Day #WDD

November 15: Clean Out Your Refrigerator Day #CleanOutYourRefrigeratorDay

November 15: America Recycles Day #BeRecycled

November 15: National Entrepreneurs Day (Third Tuesday of November) #EntrepreneursDay

November 16: International Day for Tolerance #ToleranceDay

November 17: International Students Day #InternationalStudentsDay

November 19: International Men’s Day #InternationalMensDay

November 20: Universal Children’s Day #UNChildrensDay

November 21: World Hello Day #WorldHelloDay

November 24: Thanksgiving Day (Fourth Thursday of November) #Thanksgiving

November 25: National Day of Listening (the day after Thanksgiving) #DayOfListening

November 26: National Cake Day #NationalCakeDay

November 27: Small Business Saturday (Last Saturday of November) #ShopSmall

November 29: Electronic Greeting Card Day #ElectronicGreetingCardDay

November 30: Computer Security Day #ComputerSecurityDay

December 2022 Social Media Holidays

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December 1: World AIDS Day #WAD2022

December 3: International Day of Persons with Disabilities #IDPWD

December 4: National Cookie Day #NationalCookieDay

December 5: World Soil Day #WorldSoilDay

December 6: Microwave Oven Day #MicrowaveOvenDay

December 8: Pretend to Be a Time Traveler Day #PretendToBeATimeTravelerDay

December 9: National Salesperson Day (Second Friday of December) #SalespersonDay

December 10: Human Rights Day #HumanRightsDay

December 10: Nobel Prize Day #NobelPrize

December 11: International Mountain Day #InternationalMountainDay

December 21: Crossword Puzzle Day #CrosswordPuzzleDay

December 21: First Day of Winter (Varies between December 20-23 each year) #WinterSolstice

December 27: No Interruptions Day #NoInterruptionsDay

December 31: New Year’s Eve #NYE

Social Media Holidays Will Help You Grow Your Brand

Partaking in social media holidays will help you create a stronger brand voice and share posts about trending topics, helping you earn more followers in the long run. While it’s not important to celebrate every single social media holiday, being aware of the holidays can help you brainstorm ideas for your marketing and implement fun, themed posts into your social media content calendar.

Editor’s Note: This post was originally published in January 2017 but is updated annually for comprehensiveness. The most recent update of this post was April 2022.

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