How to Start an Infopreneur Business: Step 10c

In Steps 10a and 10b, we talked about setting up a content production and repurposing system and well as figuring out on which topics you should be creating content about in the first place.

In Step 10c, it’s time to take the leap and begin creating that free content.

Here’s the thing about free content production: it never ends.

Right now, while you’re not that busy with clients, it’s not going to seem like too much of a challenge to do it. It’s almost your full-time job at this point to just worry about producing your weekly video or blog post.

But once you start creating funnels and infoproducts, start getting more clients and media opportunities, it’s going to be harder and harder to keep the commitment to your free content.

Do it anyway.

We’ve already established that free content is the long game. It positions you as a thought leader. Helps people find you through searches on Google and YouTube.

One article isn’t going to cut it. You need a well-rounded library of free content that continues to be produced consistently.

So, in this step I’d like to remind you to:

Assess your strategy often.

If you’re falling behind, why is that?

Is it because of one step in your process that keeps you from moving forward?

How can you adjust your strategy to deal with that?
Are you taking on too much?

Maybe trying to do a podcast, YT channel and blog is just too much to get started. What’s giving you the highest returns, and where can you cut back?
Where you can you bring on help?

Content production is one of the best places to start using VAs, especially if you haven’t ever worked with one before.

The reason is because you have created a repeatable system that gets done over and over, and repeatable tasks are perfect for outsourcing.

Plus, you’ll start to get some managerial experience in a low pressure way.

Content Production tasks you should outsource to free up time:

Creating YouTube thumbnails.

Creating Pinterest images for each blog post.

Editing your raw YouTube footage.

Posting to YouTube with proper SEO.

Posting to your blog with proper SEO.

Transcribing YouTube videos for your blog.

“Cleaning up” transcriptions for your blog.

Editing your podcast audio files.

Posting your podcast episodes.

Writing and post your podcast show notes on your website.

Creating shareable graphics for guests on your podcast or YouTube channel.

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