With only 16% of consumers carrying cash and the popularity of ecommerce, if you don’t have a payment processor for your business, you’re missing out. In this post, we’ll talk about the software options available for accepting payments online — including some free options, and how payment processing can help streamline your business processes and…
What is your website’s conversion rate? What about your paid ads, forms, and landing pages? No matter your conversion rate, there’s a good chance it could be better. That’s because user preferences change over time. People get burned out by seeing the same ads and images, and styles change. Even the platforms where users hang…
As marketers, we thrive on data. Data can help us identify when content is underperforming, and pivot to provide the highest value to our prospects and customers. It can also enable us to explore new, underutilized channels, and discover the best platforms to connect with our audiences. All of this is to say: Any changes…
There’s a common misconception that it’s impossible to make money as a business while also supporting a larger mission. Either you’re having a real impact on a cause you care about but never turning a profit, or you’re bringing in the cash but your activism is performative at best. As the co-founder of advocacy restaurant…
If you’re looking for a video marketing guide, you’re not alone. 79% of marketers who aren’t using video plan to build a video strategy in 2022. And 99% of those who already use video are planning to use it more. There’s no strategy like video marketing for educating, generating leads, and converting customers. Brands need…
Despite being a small business, it’s still possible to develop an SEO strategy that helps you stay competitive in your market. Read on to learn everything you need to know about small business SEO, why it’s important, and how to develop a strategy for your business, no budget required. It’s important not to confuse small…
You made it (almost)! After networking and sending countless resumes, you’ve finally landed a job interview. Of course, you want to be prepared, so you did what most candidates are recommended to do — you looked up “most common interview questions.” The key to a successful interview is preparation, so it’s important to look up…
Did you know that 90 percent of Fortune 500 Companies use competitive intelligence to gain an advantage over their competition? Competitive intelligence is the ethical collection and analysis of your competitors’ information, best practices, and overall organization. The phrase “spying” tends to have a negative association but it’s really one of the best ways to…
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Wix is an exceptional website builder, allowing you to create a highly functional and professional website with zero coding experience. Even web developers have access to numerous tools to enhance their site’s customization and…
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Website design used to be very hard, but that is no longer true. Years ago, when I first started designing my websites, there weren’t a ton of resources. There were basically two options—learn the…