Marketing automation software is a great way for smaller companies and organizations with restrictive budgets to save money. Marketing automation is an important feature for modern businesses, so companies should look to free tools if more expensive software packages are out of their price range. Having the ability to quickly create automated workflows, email campaigns,…

Scenario A Product: Candy Price: N300,000 Potential customer buzzes you… Potential customer: I want it. Send your account details. You: Alert received. Thank you. End of transaction. . . . Scenario B Product: Candy Price: N30 Potential customer buzzes you… Potential customer (PC): Is it properly wrapped? You: Yes. PC: Is it sweet? I mean,…

Focus in on page SEO. Address the content itself. Focus on meta descriptions and page titles for CTR. Look at what the top competitors for the content topic you’re written about are doing, and get an idea of the amount of word count. Double this word count in your blog content. Also look at your…

Remember what Brinker said? The average enterprise uses 91 different cloud-based services. He noted that the report that documented the number included media tools like “Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing). It also includes Skype, Slack, and WebEx in collaboration, Box, Dropbox, and Google Drive in cloud…

Hootsuite According to Hootsuite’s website , it makes “connecting with customers faster, smarter and safer.” And, it uses social media to do so. In fact, this tool’s three main claims to fame include:— Doing social in less time— Measuring social return on investment (ROI)— Protecting your brand on socialThe over 15 million global users, including…

Is a social sharing plugin best or should I rather copy each social icon and attach a link to each image. Which is best for SEO? 2 hrs · SEO Signals Lab 3 Dan Hale 1 option will let users share your content easily (plugin), the 2nd will just be a link to your channels.…

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” Indeed, according to my research into 351 mid-market B2B companies, except for companies in software, the adoption rate of marketing technology is very…

Although there are a lot of requests in the emails you get from HARO but don’t submit answers to the ones that are going to be published in high DA, famous sites.  It sounds counterintuitive but a reporter writing for Forbes will receive 50 answers in 2 days. So you have lower chances of being selected.…

Recently, I did a research in the market of a client and wrote a press release about it with a backlink to the website, to a page about the research of course. Got about a 150 articles and backlinks on newssites (regional and nationwide). Even an item on the morning news and some regional radio…