In the world of Digital Marketing, data is king. But how do we measure data? How do we track how the data is being transmitted across the mediums which we implement our marketing strategy? How do we know how well our marketing strategy is working? The answer is Analytics. Analytics is a highly overlooked aspect…

I love Linkedin traffic. It’s really high quality in my opinion. Steps1. Do a search on Linkedin for the kind of people or company you’re targeting. 2. Send connect invites to the relevant people (remember to filter them down) 3. Wait for them to connect back. 4. Once you make a connection, send them a…

The success of your business is determined by attracting more customers, and having them come back. Small business is the backbone of economies — and you know you need to look after your back! Whether you own a bakery or a finance business, you need no-nonsense marketing strategies to secure a greater share of the…

BUSINESS OVERVIEW These businesses are usually companies that are hired by other companies for marketing projects. They craft content such as blogs, social media posts, industry reports, and more. Copywriting companies work on a freelance basis because there aren’t many companies that hire writers exclusively. Because of this, you should aim to work with multiple…

Marketing automation software is a great way for smaller companies and organizations with restrictive budgets to save money. Marketing automation is an important feature for modern businesses, so companies should look to free tools if more expensive software packages are out of their price range. Having the ability to quickly create automated workflows, email campaigns,…

Scenario A Product: Candy Price: N300,000 Potential customer buzzes you… Potential customer: I want it. Send your account details. You: Alert received. Thank you. End of transaction. . . . Scenario B Product: Candy Price: N30 Potential customer buzzes you… Potential customer (PC): Is it properly wrapped? You: Yes. PC: Is it sweet? I mean,…

Focus in on page SEO. Address the content itself. Focus on meta descriptions and page titles for CTR. Look at what the top competitors for the content topic you’re written about are doing, and get an idea of the amount of word count. Double this word count in your blog content. Also look at your…

Remember what Brinker said? The average enterprise uses 91 different cloud-based services. He noted that the report that documented the number included media tools like “Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing). It also includes Skype, Slack, and WebEx in collaboration, Box, Dropbox, and Google Drive in cloud…