Marketing automation software is a great way for smaller companies and organizations with restrictive budgets to save money. Marketing automation is an important feature for modern businesses, so companies should look to free tools if more expensive software packages are out of their price range. Having the ability to quickly create automated workflows, email campaigns, newsletters, and more is invaluable. It gives your sales and marketing teams more time to focus on important work, and allows your business to quickly generate leads and follow up with customers.
In this article, we will examine free marketing automation software, first by providing a brief overview of what to expect and also with short blurbs about each of the currently available options in the space.

Free marketing automation tools defined
Free marketing automation tools and software
refers to products that are offered commercially
free by the solution provider. These offerings are usually trimmed-down versions of the expert or enterprise editions, offering basic functionality that enables users to send a limited number of emails to a set amount of subscribers, as well as some reporting, automation, and marketing funnel visualization. Commercially free marketing automation tools typically offer less functionality on the whole than their paid counterparts, but are often a great way to gain more than a free trial for a product you were already considering.
One thing to note is that the free tools offered by marketing automation solution providers are just parts or pieces of their flagship products. For
example, the freemium version may just include the email capabilities or basic workflow automation. It can still be a great way to expand your marketing capabilities without breaking out the checkbook, especially if you can combine a number of tools together.

MailChimp
MailChimp is a comprehensive marketing platform with  deep set of features.
Users have access to email campaign functionality, shopping cart notifications, reports, A/B testing, and more. In addition to marketing automation, MailChimp offers a variety of CRM functions and customer data management. The platform comes with three distinct payment plans, including a free plan. The free version allows users to send up to 12,000
emails to 2,000 subscribers each month.
Sendpulse
Sendpulse is a versatile marketing platform that is easily customizable.
Sendpulse features a visually intuitive drag- and-drop email editor that doesn’t require technical or HTML knowledge. Users also have access to automation workflows, subscriber rating, email personalization, subscription forms, and more.
This vendor features a sliding price scale based on the number of  ubscribers that your organization wants. The free version allows
users to send unlimited emails to 2,500 subscribers each month.

Zoho Campaigns
Zoho Campaigns allows users to create, send, and track email campaigns in order to grow a strong customer base. Users have access to pre-designed newsletter templates, an easy-to-use drag-and-drop editor, autoresponders, and more. Test different versions of your campaign through A/B testing, and create automated workflows to save time on repetitive tasks. Zoho offers three different payment plans in addition to its free edition. The free version allows users to send 12,000 emails to 2,000 subscribers each month.

Sender
Sender is a marketing automation vendor that offers a variety of features with a focus on visual appeal and ease of use. Users have access to free newsletter templates and an intuitive drag & drop editor. All templates
are compatible with most email clients, and newsletters will look equally appealing on any tablet or mobile device. Users can track who has opened emails, and can optimize their campaign to match ideal times. Sender offers two paid options in addition to its free option. The free version of Sender allows users to send 15,000 emails to 2,500 subscribers each month.

Engagebay
Engagebay offers a lead-focused marketing automation tool, as well
as Sales, Customer Service, and CRM solutions. It gives a complete view of every interaction with leads and customers. Users also have access to
customizable web forms and a visual landing page editor. Run promotions, send newsletters, automate your marketing funnel, and more.
Engagebay offers four different paid plans in addition to its free plan. The free version of Engagebay allows users to store 500 contacts.
Note that there is a 500 MB file storage cap.

SendinBlue
SendinBlue is a powerful
marketing tool designed
for universal use. Users
can create clean and
professional newsletters,
custom forms and
contact fields, and more.
Schedule email
campaigns at the perfect time, and monitor open rates, click-through rates, and deliverability. SendinBlue offers four different paid
options in addition to its free version. In addition
to those plans, SendinBlue also offers packages
for mobile messages and individual IP’s. The free
email marketing plan allows users to send 300
emails per day and store an unlimited number of
contacts.

MoonMail
MoonMail is a fully  GDPR compliant email marketing solution that
aims to turn its users’ subscribers into customers. Its functionalities include
list segmentation, custom fields, web forms with dynamic email validation, and more. Create engaging email marketing with a drag-and-drop editor, track interaction with analytics, visualize where your recipients click, and more. Users can also automatically manage bounces, complaints, and
spam reports. MoonMail offers both a paid and free version of its software. The free package allows users to send 300 emails per month and store up to 2,000 recipients.

Drift
Drift is a conversational marketing platform focused on connecting
your business with leads in real-time. Drift’s LeadBot qualifies site
visitors, identifies relevant sales reps, and automatically books meetings. Leads and potential customers expect rapid response times, even if your organization doesn’t have any marketing or sales professionals available. Drift’s technology quickly engages with these potential opportunities 24/7 and makes sure that a productive, in-depth discussion will happen in the future. Drift offers five different price packages, and its free version allows users 150 sales sequences per month.

Moosend
Moosend is an email marketing solution used by thousands of
businesses around the world. Track performance with real- time reports and advanced campaign performance reports. Segment email lists and
communicate with different customers in different ways, increasing your open rate, click through rate, and ROI. Customers also have access to a
variety of integrations through Moosend’s own API and API wrappers. Moosend offers a sliding scale pricing model. Free version users can send
unlimited email campaigns to 1,000 subscribers each month.

MailerLite
MailerLite is a comprehensive email marketing solution designed to help users grow subscribers and build stronger relationships. Its features include a drag & drop editor, rich text editor, custom HTML editor, and more. Create landing pages, embedded forms pop-ups, and manage your subscribers as you capture their attention. In addition to automating workflows, users can segment leads and create interest groups to further personalize their campaigns. MailerLite offers four different paid packages in addition to a free version of its software. The free package allows users to send 12,000 emails to 1,000 subscribers each month.

Klaviyo
Klaviyo is a versatile marketing platform with a variety of features.
Users can drive growth through customizable forms and comprehensive profiles for every customer stored in their database. Uncover trends and relevant opportunities by measuring how much revenue you’ve generated from specific marketing campaigns and promotions. Segment your audience and target specific customers based on events. Predict purchase dates and identify at-risk customers before they churn to engage with them in more personalized ways. Klaviyo offers a sliding scale pricing method, and the free package
allows users to send 500 emails to 250 contacts each month.

HubSpot Marketing
HubSpot is a well known vendor that offers CRM, Sales, and Customer
Service solutions in addition to Marketing Automation software.
With HubSpot, users can manage their contacts, track their activity, and gain various insights about traffic and conversion analytics. HubSpot
also allows for Facebook & Instagram lead ads, live chat, and more. HubSpot offers two different payment plans – a free version of their marketing software, and a paid version. It’s important to
note that email marketing and automation are
locked behind a paywall.

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