You know Facebook Ads, right? Okay. First let me go over some basic stats, before we dive into the details. According to Facebook’s Chief Operating Officer Sheryl Sandberg, Facebook has over 7 million active advertisers. 2.4 billion active users. Facebook has only 342 active users per advertiser. Not only are more people promoting ads, but…

Throw that landing page link everywhere! 1. Home Page Opt-In: Turn the home page of your website into a landing page where people are encouraged to sign up for your list before exploring more. 2. Website Pop-Ups 3. HelloBar: Add a thin bar at the top of your website offering a freebie, hellobar.com 4. Link…