Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on social media channels in…

How to leverage Content Marketing and PR to Generate Leads is a topic I love to write about. Content Marketing is about creating content that attracts and retains an audience while Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. While these concepts…

Do you know that about 99% of Facebook Ads fail? What if I told you the best way to create effective Facebook Ads was to stop making ads… Let me explain, People are on Social Media to see what their friends and loved ones are doing. Social media is a way for people to connect…

Facebook Ads has taught me several things in the recent past. However, here are my Top 10 lessons that I learned from using Mark Zuckerberg’s Advertising platform. Do NOT have all your eggs in one basket Something is going to break… I Guarantee it!If Facebook is the only traffic source you rely on, you are…

You know Facebook Ads, right? Okay. First let me go over some basic stats, before we dive into the details. According to Facebook’s Chief Operating Officer Sheryl Sandberg, Facebook has over 7 million active advertisers. 2.4 billion active users. Facebook has only 342 active users per advertiser. Not only are more people promoting ads, but…