Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it – posting at some times performs better than others. So, what are the best times to post on social media channels in…

How to leverage Content Marketing and PR to Generate Leads is a topic I love to write about. Content Marketing is about creating content that attracts and retains an audience while Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. While these concepts…

I want to share with you 3 Marketing tips for Instagram: a step-by-step how you can attract more clients into your business using Instagram alone🤩. So regardless if you are at stage zero😣 with no customers at all, or if you’re at stage 10🙋‍♂️ with a lot of customers, I’m confident that this post will…

Your marketing efforts are WORTHLESS if you don’t have a strong follow-up system in place.  After managing a marketing agency for a little over 3 years now, I’ve seen this happen over and over again. We would create campaigns and bring in hundreds of qualified leads to our clients… But after awhile we realized something…

Earlier in the month, we were privileged to have a discourse with Ms. Levinne Oluwaloseyifunmi who is setting the pace in Nigerian’s Scent-space. As Public Relations enthusiasts, we questioned her on her brand, Best Perf Deals, a Lekki-based online Perfume store. She spoke at length and below lies an Exclusive; Q: What’s your name and…

Following its mission to brand all of Africa, TOA Group, a fast growing creative branding agency, is set to launch out some innovative projects, products and services. Speaking on reasons for the release of the new products, the company’s CEO; Ore Afolayan in a Facebook post remarked; ‘When we started out many seconds ago, our…